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How is consumption transformed in Generation Z

ValidataKIDS recommends Ekaterina Shulman's article on the rules of consumption of the new generation
"Late millennials and centenials value the acquisition of experience, impressions and "relationships", that is, the positive reaction of others. The global transition from consumption of goods to consumption of services in accordance with Engel's economic law entails several more important transformations of consumer behavior: customization, individualization, targeting, ethical consumer consumption, that is, loading consumption with ethical factors: we do not just want to consume a product or even a service, it is important for us that consumption makes us better and — developed"

Ekaterina Shulman is a political scientist, associate professor at the Institute of Social Sciences of the RANEPA.