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Alpha Generation: How millennials' children differ from all of us

Forbes Life publishes the results of a large study of the Alpha generation and the new children's Internet culture
Alpha generation children are very different from previous generations: they use various gadgets from an early age, are involved in information technology and online communication. These children prefer to choose for themselves what and how to watch online, they actively create new content. In order to find a common language with such an audience and gain its trust, brands have to take into account completely new, sometimes not at all known to older generations, cultural codes.