Some of the research methods are thought to be classic for a simple reason of being proven and delivering the most trustworthy results.
Some of the approaches to offline research include:
- Focus group discussions
- Variations: triads, dyads, friendship pairs etc.
- Depth interviews
- Concept Labs
However, good old classics should always have a fresh vibe. This is why we use the strengths of classic research, enhancing them with new qualitative and quantitative methods, plus use opportunities offered by the latest technology (eye-tracking, mentimeter etc.)